4 Key Considerations Before Making Your Next Move with Social Media for Business in Regina to Thrive

Goals —

In addition to growing your business online, what other goals do you have when leveraging social media to increase revenue and sales? Are you wishing to:

• Build brand awareness
• Manage brand reputation
• Build and manage an engaged community
• Increase conversions/sales
• Gain customer/market insights
• Identify and nurture leads
• Deliver customer service/support
• Attract candidates (recruitment)
• Identify crisis and manage communications
• Improve internal communications

Which of these goals is your primary focus and which ones are the least important? The answer to this question will help you hone in on the social media platforms for your business as some social media platforms do a better job at reaching these goals than others.

 

Personality —

Social media is another communication channel for your business and is an extension of your existing brand. Use your guiding principles to hone in on your brand’s personality as some platforms are better suited to certain personalities than others and your brand’s personality will ultimately be how and where you show up in the social media space. Do you want to be perceived as:

• Playful
• Excited
• Sincere
• Witty
• Rugged
• Competent
• Sophisticated

Content —

Different content performs better on different platforms and should be a key consideration when choosing the social media platforms your business is going to go all in for.  Some platforms integrate a variety of content while others favour some over the other. Content can be in the forms of:

• Images
• Video
• Video Stories
• Live Video
• Infographics
• Links to external content
• Testimonials and Reviews
• News and Events
• Written Posts — Blogs, Articles, Guides
• Podcasts and EBooks
• Contests and Giveaways

It’s best to think about which content your business will realistically be able to execute with the resources you have and are able to outsource (if an option) when using social media for business in Regina. Once you decide on which types of content your business will be focusing on, this will help you make your decision on which social media platforms will work best. As some social media platforms favour certain content over others.

 

Time —

Social media takes time and you need to factor this in when deciding which social media platforms your business is going to use in its growth plan. It's best to overestimate the time commitment. This way there’s no unwanted surprises down the road. Are you able to commit four hours a month, eight or 20? 

When answering this question, it will help you hone in on the number of social media platforms you want to go all-in for. I always recommend starting with less and adding more to the mix after you get your feet wet. Two social media platforms is a great number to commit to when starting to grow your business through social media.

 

Now that you have decided which social media platforms you’re going to use for growing your business, it’s time to do some research on how these platforms work. This will help your business get its desired messages across on each of the platforms you’ve chosen in a way that works with the platform(s) chosen.

Want to figure out how to best communicate your message on different social media platforms? Check out this blog article here on decoding social media platforms.  

 

Contact

If your company is seeking more information on how to grow your business on social media, or just want to talk shop, contact us. Call us at 306.502.5778 or send us a line here.