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4 Key Considerations Before Making Your Next Move with Social Media for Business in Regina to Thrive

4 Key Considerations Before Making Your Next Move with Social Media for Business in Regina to Thrive

Now that you have a good grasp of who your ideal customers are and a well-rounded understanding of the top social media platforms and the demographics who frequent them — it’s time to decide which platforms your business is going to commit to in your pursuit to using Social Media for Business in Regina to thrive.

It’s best to weigh your options before making your next move with Social Media for Business in Regina. Key considerations to factor in before deciding which social media platforms your business is going to commit to are: Goals, Personality, Content and Time.


Goals —

In addition to growing your business online, what other goals do you have when leveraging social media to increase revenue and sales? Are you wishing to:

  • Build brand awareness
  • Manage brand reputation
  • Build and manage an engaged community
  • Increase conversions/sales
  • Gain customer/market insights
  • Identify and nurture leads
  • Deliver customer service/support
  • Attract candidates (recruitment)
  • Identify crisis and manage communications
  • Improve internal communications

Which of these goals is your primary focus and which ones are the least important? The answer to this question will help you hone in on the social media platforms for your business as some social media platforms do a better job at reaching these goals than others.


Personality —

Social media is another communication channel for your business and is an extension of your existing brand. Use your guiding principles to hone in on your brand’s personality as some platforms are better suited to certain personalities than others and your brand’s personality will ultimately be how and where you show up in the social media space. Do you want to be perceived as:

  • Playful
  • Excited
  • Sincere
  • Witty
  • Rugged
  • Competent
  • Sophisticated

Content —

Different content performs better on different platforms and should be a key consideration when choosing the social media platforms your business is going to go all in for.  Some platforms integrate a variety of content while others favour some over the other. Content can be in the forms of:

  • Images
  • Video
  • Video Stories
  • Live Video
  • Infographics
  • Links to external content
  • Testimonials and Reviews
  • News and Events
  • Written Posts — Blogs, Articles, Guides
  • Podcasts and EBooks
  • Contests and Giveaways

It’s best to think about which content your business will realistically be able to execute with the resources you have and are able to outsource (if an option) when using social media for business in Regina. Once you decide on which types of content your business will be focusing on, this will help you make your decision on which social media platforms will work best. As some social media platforms favour certain content over others.


Time —

Social media takes time and you need to factor this in when deciding which social media platforms your business is going to use in its growth plan. It's best to overestimate the time commitment. This way there’s no unwanted surprises down the road. Are you able to commit four hours a month, eight or 20? 

When answering this question, it will help you hone in on the number of social media platforms you want to go all-in for. I always recommend starting with less and adding more to the mix after you get your feet wet. Two social media platforms is a great number to commit to when starting to grow your business through social media.


Now that you have decided which social media platforms you’re going to use for growing your business, it’s time to do some research on how these platforms work. This will help your business get its desired messages across on each of the platforms you’ve chosen in a way that works with the platform(s) chosen.

Want to figure out how to best communicate your message on different social media platforms? Check out this blog article here on decoding social media platforms.  



If your company is seeking more information on how to grow your business on social media, or just want to talk shop, contact us. Call us at 306.502.5778 or send us a line here.

Did you know that 78% of consumer purchases are impacted by companies' social media posts? Social media is only increasing in popularity and has become one of the main marketing channels for businesses to get in front of their ideal clientele.

Perhaps. However, social media for business is a whole other ball game compared to personal social media use. There are many things you do not want to share as a business and many more things you need to learn to share to promote your business online.

This is dependent on your business' target audience. Once we review your social media questionnaire, we will be able to determine which social media platforms your business should have accounts on.

Don’t Lose Sales Because of Social Media

Did you know 78% of consumer purchases are impacted by the social media posts of companies? If your social media presence is lacking or nonexistent, then you’re losing out on a lot of business. Let us help fix that for you. Either fill out the form below or give us a call at (306) 502-5778 to get in touch with us today.

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